Content Creation Down For Social Media
Social media is growing. This is a fact that no one will argue. So far, the only problem has been trying to figure out how much it will grow and when it will meet its cap.
Many believe that there is no end in sight. I, however, feel differently as the world we lived in not 5 years ago was a whirlwind of different applications cornering the market defining the words "Social Media". Oh well. The future will hold the answers for sure.
In the mean time, current stats show that fresh ideas and content creation for social media is falling. According to Tech News Daily:
"A lack of growth in social creation translates into a lack of fresh ideas, content and perspectives," said Forrester Research consumer insights analyst Jacqueline Anderson. "For example, one-third of online consumers in the United States regularly watch user-generated videos on sites like YouTube. But only 10 percent of online consumers in the United States upload videos they've created to public sites."
"The traits required to create social content are unique, and at this moment, the consumer market interested in these behaviors has plateaued," she added.
This obviously isn't a direct clue or allusion to any sort of fall in social media...or is it? The best guess we can make is that people are complacent with their social media and networking tendencies. As companies continue to scurry in order to find the "next big thing", it seems they are meeting falling numbers in terms of consumer usage.
So, I prompt you. What does the future of social media hold? Will original content continue to spiral, forcing users to adopt new sites and methods such as Diaspora?
Sound off!
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Justin DiSandro joined SocialTechPop at its inception in 2010. He has been integral in growing the blog by working closely with the technology and the pop culture community. His sarcastic wit and charm has earned him numerous writing awards and accolades, and his absurd knowledge of all things "pop" has earned him recognition throughout the entertainment industry. His writings have appeared in countless magazines, literary journals, and documentaries, as well as being quoted by a variety of scholarly studies and film fests.