Augmenting Austin: Movies, Music and Justice
Augmented reality platform GoldRun brings augmented reality to the streets of Austin, with three promotions where Apple iPhone users hunt for Paul the alien, TV on The Radio's new album cover and the head of Iran's president Mahmoud Ahmadinejad.
To participate Apple iPhone users download the free GoldRun app from iTunes, then select the "run" they wish to follow. The app allows users to locate, view and interact with augmented reality objects GPS-linked to various spots around Austin. When found, users simply capture, or take a photo, of the object to earn their rewards, such as entry to album giveaway contests or the chance to attend exclusive events. They can also immediately share their photos on Facebook.
Paul on the Run
Paul is hiding out all around Austin prior to his theatrical opening March 18th. Track down the fugitive alien, and if you "capture" him you could gain access to the exclusive Maxim/PAUL party on March 13th and hang with the cast.
Paul, from the earthlings who brought you Superbad, is hanging in Austin until Sunday's party. Then GoldRun moves the Paul run to New York, Los Angeles and Chicago, and to the premiere of the film in Los Angeles. Look for him at movie theaters and hang out spots in those three markets.
TV on the Radio
During SXSW, take a picture at one of Austin hot-spots with the "Nine Types of Light" album cover for a chance to win a copy on vinyl. Locations include:
Cedar Street Courtyard, Convention Center, Driscoll Hotel, Emo's, Fader Fort, La Zona Rosa, Pure Volume House, Stubbs, Urban Outfitters, Waterloo.
Unlimited Justice* at SXSW
Mark Ecko tapped GoldRun to "Fight the Paddle!" at SXSW. Attendees can support Marc Ecko's Unlimited Justice campaign to end corporal punishment in schools by using GoldRun to interact with virtual objects, support the initiative and help spread the word.
Collect virtual items related to the Unlimited Justice campaign such as paddles, US map showing the 20 states allowing corporal punishment, and the president of Iran's head (Iran outlaws corporal punishment, the USA does not). This is for a great cause so forget the prizes, capture objects digitally placed around Austin and share them with friends to Fight The Paddle!
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Justin DiSandro joined SocialTechPop at its inception in 2010. He has been integral in growing the blog by working closely with the technology and the pop culture community. His sarcastic wit and charm has earned him numerous writing awards and accolades, and his absurd knowledge of all things "pop" has earned him recognition throughout the entertainment industry. His writings have appeared in countless magazines, literary journals, and documentaries, as well as being quoted by a variety of scholarly studies and film fests.