Are You Royal Wedding Crazy? 77% of Americans are Not Interested
There's less than two weeks until the Royal Wedding but many Americans aren't sharing the wedding fever that has captured the interest of so many around the world, according to the results of recent PriceGrabber survey of 2,842 U.S. online consumers (April 1 to April 7th). Survey results revealed that 41 percent of respondents indicated they are disinterested in the upcoming Royal Wedding and another 11 percent are moderately disinterested. Only seven percent of consumers are very interested and 21 percent are moderately interested. Additionally, 95 percent of respondents do not plan to attend or host a party to celebrate the wedding and 92 percent do not plan to purchase Royal Wedding commemorative merchandise.
PriceGrabber survey data highlights include:
Majority of US Respondents Will Not Watch Royal Wedding
Of all respondents surveyed, 77 percent of survey respondents do not plan to watch LIVE coverage of the Royal Wedding on April 29th. Additionally, of the total respondents surveyed, 72 percent of consumers do not plan to watch coverage of the Royal Wedding AFTER it airs either. Of the 23 percent of respondents that plan to watch LIVE coverage of the Royal Wedding, 92 percent will watch it on television.
Consumers Most Interested to See the Ceremony and Wedding Dress
When respondents who are planning to watch the Royal Wedding were asked what they are most interested to see when watching, 28 percent said the ceremony. Twenty-three percent said the wedding dress, 15 percent said the invited guests and celebrities, and only nine percent were interested in seeing the wedding cake.
Historical Significance Top Reason to Watch the Royal Wedding
Of the respondents that plan to watch the Royal Wedding, 25 percent indicated that they plan to watch the wedding because of its historical significance. Sixteen percent are interested in the fairy tale wedding story, 12 percent will watch for the memory, and six percent due to the media hype.
Many Consumers Watched Previous Royal Weddings on TV
Survey data revealed that 42 percent of respondents watched previous Royal Weddings on television. Of those previous wedding watchers, 96 percent watched Prince Charles and Lady Diana's wedding, 22 percent watched Prince Andrew and Sarah Ferguson's wedding, and 11 percent watched Prince Charles and Camilla Parker Bowles wedding in 2005.