Social Media Influences Web Traffic…Say Whaaa?
You heard it here first folks. That's right. Apparently this thing called 'internets' coupled with that thing called 'social medias' is some kind of traffic generating machine. I don't know that I am totally on board with this computers nonsense, but that is because I was raised by robots. But, there is a catch. Dun dun dun.
Fewer than 1% of website visits came from a link to a social media page, according to research released by ForeSee Results. However, 18% of website visitors said social media content--such as a Tweet or a friend's comment on Facebook--prompted them to stop by the URL, the study found. These are benchmark averages, with some individual companies seeing vastly different results in both direct and indirect influence percentages, ForeSee cautioned.
There are clear and distinct lines that can be drawn from the implementation of social media, and the apparition of the materials. Ok, that sentence doesn't mean anything, but it sounded cool. Bottom line is most companies only rate their social media presence on ROI, when in fact they tend to ignore the indirect applications that social media plays on their ROI.
So there you have it.
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Justin DiSandro joined SocialTechPop at its inception in 2010. He has been integral in growing the blog by working closely with the technology and the pop culture community. His sarcastic wit and charm has earned him numerous writing awards and accolades, and his absurd knowledge of all things "pop" has earned him recognition throughout the entertainment industry. His writings have appeared in countless magazines, literary journals, and documentaries, as well as being quoted by a variety of scholarly studies and film fests.