Development of a Global Social Network: Robert Sanchez
Data illustrates about 500 million people are actively registered with Facebook, 47million on Twitter, and a total of 1,966,514,816 million using the Internet. The question now is how to extend the benefits of social networking to the remaining 4.2 billion.
Around 3 billion of these individuals communicate through mobile phones; not smartphones but basic cellular phones, which are more frequently used for texting rather than calls. Developing countries currently show an annual phone adoption rate of about 10percent, with 67.6 percent of individuals already being phone owners.
Accessible Social Media for Everyone
These individuals are deprived of the social interactions created through common interfaces like Facebook and LinkedIn. Involvement simply requires an existing “application” that provides active communication with the online networks.Various companies have targeted this unengaged market, but have been unable to provide users with the capability of maintaining prior existing relationships, while simultaneously reaching out to create new bonds with individuals in distant locations.The supposed “magic key” will be the first gateway to connect anyone around the globe to any mobile phone (smart or otherwise), enabling family and friends to share interests,photos, videos and music. An idealistic “application” would be a combination of both mobile and online users to guarantee flawless interactions with non-smart phone users incapable of obtaining Internet-based push notifications.
Minimized International Charges and Global Communication
The most critical concern regarding mobile users is cost. Family and friends in different countries must be able to communicate and still avoid expensive international messaging and data fees, as these charges can quickly add up on per message or per byte rates. Users must also have multilingual communication capabilities in order to speak and write intheir native language, no matter where they are.
Being Informed of the Market and Planning Ahead
To stay on top of social networking communities in regards to local markets, market research and analysis should be conducted beyond static profile registration information; instead, with user permission, by using data mining and trend analysis of two-way conversations to supply better insight into end user behavior. By being ahead of the trends, your community will transform and alter to the end users' needs, thereby developing a harmonious relationship that fosters usage.
Optimizing Advertising Revenue
Consideration for keeping communities active within an established and satisfied user-base depends highly on creative optimization of revenue through advertising. Potential revenue maximization with users on basic mobile phones, require embedded advertising in standard messages to guarantee visibility as these advertisements would otherwise be lost on phones incapable of receiving Web-based ads.
Successful Mobile Social Network
A flexible platform is necessary to achieve a successful and sustainable mobile socialnetwork. To enter all developing markets and expand the convenience of social networking communication, the community will require compatibility with both online and mobile users, including those with basic mobile phones. Such platforms currently exist, we just need to identify and leverage them for all to enjoy.
About the Author
Robert Sanchez has nearly 30 years of experience in wireless and telecom. He began his engineering career in the defense industry then joined wireless innovator Qualcomm. After leaving Qualcomm in 1999, he co-founded inCode Wireless, a consulting company to the major wireless telecommunication companies. Following the sale of inCodeWireless to Verisign, he joined Globaltel Media as the president and CEO. Mr. Sanchezholds an MSEE from the University of Southern California and a BA in math fromthe University of California at San Diego. He was recently appointed a Trustee for the Rady Children's Hospital IT Task Force in San Diego. Mr. Sanchez also sits on several company boards and in many advisory committees. He has spoken at numerous industry events including: the National Wireless Engineering Conference, Education ResearchGroup Conference, Supercomm, mHealth and others.