SceneTap – Bar Crawl Without Dropping a Dime
The usual Thursday night routine of bar crawling and paying cabs to take you from one crowded bar to anther is now over, thanks to SceneTap. The creators of SceneTap, Cole Harper and Marc Doering, are using facial recognition in the simplest form to find out just how many people are entering and a leaving any given bar. Bars across Chicago have installed devices above their doors that are used to keep track of the number of people coming in and out of the bar and also simple facial detection tools to find out if they are male or female. Even better, there no invasion of privacy here. Unlike FourSquare, it does not broadcast where you are for the entire online world to see.
Here are just some of the features that SceneTap offers its users;
- Keeps track of the number of people at the given venue including the male-to-female ratio as well as the average age of the customers in the bar
- Social forums allow customers to communicate in real-time with other patrons
- Real-time coupon offers by various venues
- Allows users to find a specific bar according to distance and type of venue
Not only is SceneTap useful for bar customers, but is it also a helpful tool for the bar itself;
- The consumer rating system for the deals as well as the venue itself allows the bar to get a sense of what people like right off the bat
- Consumer reports allow the venue to measure the effectiveness of their adversiting and lets them know what specials to push and what to avoid for the future
There are currently over 50 bars in the Chicagoland area on SceneTap and it is growing. Also, if you don't see your favorite spot on there - you can request it.
Experience for yourself at scenetap.com or download the app for your smartphone.
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Isha Singh is a senior at DePaul University majoring in Marketing and minoring in Accounting. After graduation she hopes to earn her Masters in Integrated Marketing Communications and pursue a career in public relations or brand management. She is a part of the DePaul Marketing Association where she is on the recruitment committee and also DePaul Accounting Club where she is VP of administration. When Isha's not busy in school she spends her time with family and friends, cooking, and watching basketball.