Involver Launches Google+ Brand Pages
Google launched their competition against Facebook earlier this year in the social media playing field, and brought everyone Google+. Naturally, Facebook took the changes and perks from Google+ and rapidly implemented them into Facebook. In order to keep the pace with Facebook, Involver has been selected as the Google+ launch partner with regard to introducing brand pages to the social media outlet.
The unleashing of brand pages is now giving brands a new forum for interacting with consumers and showcasing products on a different platform. Although Google+ does not appear to be on the social media radar for the average user, it was reported that over 40M users had created a Google+ page in October.
An important piece of this integration is allowing brands to blend their social media platforms with one specific tool. The Involver launch will allow brands using Google+ brand pages to also utilize their other social networks with the Audience Management Platform (AMP). This tool allows a brand page to auto-publish their Twitter or RSS feed to their new Google+ brand page. I am interested to see how many brands will take the plunge into the Google+ market seeing as it is virtually untapped in this sector.
Feel free to sign up for Involver's beta and have Google+ added to AMP, your social media management tool.
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Lana Samara (@LanaSamara) is a DePaul University College of Commerce graduate currently working as a Digital Media Strategist with Kambio Group and SocialTechPop. Her sharp wit and humor come to light within her own personal blog as well as her contributions to SocialTechPop. She is in the beginning stages of exploring the world of PR and Social Media Consulting.