Double Fine Does Doubly Well in Kickstarter Project
After creating video games about telepathic teenagers, heavy metal bikers and interactive Sesame Street characters, what does a game company do next? If you're Double Fine's Tim Schafer—the visionary behind these games—you ask your fans for $400,000 for your next game. And you get almost $1 million in return.
Schafer launched a Kickstarter page promoting a new game that will be like the "point n' click" adventures of old (think Indiana Jones and the Fate of Atlantis and Schafer's own Day of the Tentacle). The response was overwhelming, with Double Fine reaching its $400,000 goal the same day they posted the listing. Contributors will also get an inside look at the project thanks to a corresponding documentary series produced by video game film vets 2 Player Productions, who have also filmed a documentary series about famous gaming funnymen Penny Arcade.
If anyone ever needed proof that Kickstarter projects are a valid business funding plan—and not just a place where your little brother's Dave Matthews cover band can beg for money—they can stop looking. Although Double Fine is a relatively big name in the game development world, their gigantic response gives hope to fledgling game companies everywhere. Double Fine's ultra-transparent approach will also appeal to video game fans and developers alike by giving them an unparalleled look into the development world (a world that is normally heavily obscured by secrecy-obsessed publishers). There's no doubt that Double Fine knows how to connect with fans and make headlines with online communities: and if their funding for Psychonauts 2 stems from a casual tweet, they'll have countless imitators trying to replicate their social media success.
Now, Schafer, if you're reading this: get started on that game already! I've already played Day of the Tentacle like five times, I need another Schafer-branded point and click game. And another Psychonauts. Just stop reading this and get to work. Please.