The Social Muscle Behind Super Bowl XLVI
I love press releases because they are just an opportunity for people to pat themselves on the back. Nonetheless, while I think this news to be totally useless, it is at least moderately interesting (if only to note the GIGANTIC waste of time, money, and resources gone into this venture).
It is very important that Indianapolis has a social media networking hub to handle all the tweets and mentions by drunken fans as to where they can score free tickets. What is being dubbed as a 'social media command center' has been installed to service fans (that's what she said). A staff of 50 monitors and responds to comments and fan safety issues, and provides fan-powered tips on what's happening via four social media channels – Facebook, Twitter, YouTube, and Flickr.
This is clearly important. No longer are the days of importance relative to the game at hand. Nope. The Super Bowl is now about a social media command center replying to fan safety issues.
Sample Twitter Feed-
Drunken Fan: OMG, I'm drunk and need to pee. #superbowl
Command Center: Bathroom is available in McDonalds. #superbowl
Drunken Fan: ....are you single? #superbowl
Command Center: I'm a guy. #superbowl
Drunken Fan: I just got arrested. #fml
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Justin DiSandro joined SocialTechPop at its inception in 2010. He has been integral in growing the blog by working closely with the technology and the pop culture community. His sarcastic wit and charm has earned him numerous writing awards and accolades, and his absurd knowledge of all things "pop" has earned him recognition throughout the entertainment industry. His writings have appeared in countless magazines, literary journals, and documentaries, as well as being quoted by a variety of scholarly studies and film fests.