People Like Brands Better After Viewing Their Pinterest Pages
The competitive nature of these social media sites makes it ever so apparent that being able to distinguish between them all is more important now than it ever has been. The most recent of the pack is Pinterest, which shot its way up to the competitive rankings of Facebook and Twitter in what seems like overnight.
The importance of a survey done by EyeTrackShop is for brands, and other Pinterest users so they can understand the dynamics of their boards and how users are reacting to their pages.
The following is the breakdown from Mashable based on the Pinterest user survey:
- Top pins pop. Pins that were front and center were seen by the highest percentage of viewers.
- Faces attract attention. As with most social media sites, respondents looked at faces on Pinterest at more than objects.
- Profile information isn’t always as noticeable as profile content. Profile image and information maydominate attention on Facebook, but on Pinterest fewer people noticed it than noticed content. The percentage of people who looked at profile information at the top of brand pages in the study was the same or lower than that of the pages’ most-looked-at pins. On average, this info was looked at second, not first.
- Brand pages are just as popular as category pages. Participants were slightly more likely to say brand pages made them want to repin stuff, recommend the page to friends and tell their friends about it. More of them also said the pages were definitely inspiring and had good pieces of advice.
- People like brands better after viewing their Pinterest pages. The majority of participants said that viewing a brand’s page improved their opinion about the brand and said they were more likely to purchase something from it.
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Lana Samara (@LanaSamara) is a DePaul University College of Commerce graduate currently working as a Digital Media Strategist with Kambio Group and SocialTechPop. Her sharp wit and humor come to light within her own personal blog as well as her contributions to SocialTechPop. She is in the beginning stages of exploring the world of PR and Social Media Consulting.