iPhone and Samsung Become The Most Popular Devices for Watching Videos Via MMS
iPhone and Samsung smartphones recently surged to become the most popular devices for watching videos via MMS, according to findings released on May 23 in Mogreet’s Semi-Annual 2012 Mobile Marketing Analytics Report.
According to the report, since August 2011, iPhones continue to lead mobile video messaging usage, increasing from 7.4% to 23.6%. Surprisingly, the use of Samsung devices is quickly gaining ground, increasing from 2.9 percent to 21.9 percent over the same period.
Percent of MMS Deliveries by Handset Manufacturer Type:
Apple – 23.6 percent
Samsung – 21.9 percent
LG – 17.8 percent
Blackberry – 5.2 percent
Motorola – 5.0 percent
Pantech – 4.9 percent
HTC – 4.2 percent
Sharp – 0.7 percent
Nokia – 0.6 percent
ZTE – 0.5 percent
Palm – 0.4 percent
Huawei – 0.4 percent
Sanyo – 0.3 percent
Casio – 0.3 percent
Mobile Video Deliveries by Recipient Handset Operating Systems
iOS – 23.6 percent
Android – 16 percent
BREW/REX – 8.2 percent
Windows – 1.5 percent
webOS – 0.3 percent
L4 – 0.2 percent
Symbian OS - 0.1 percent
PalmOS - 0.1 percent
Nokia OS - 0.1 percent
Symbian - 0.0 percent
Mobile Video Views by Carrier
Verizon Wireless – 45.4 percent
AT&T – 42.9 percent
Sprint – 8.2 percent
Cricket (Leap Wireless) – 2.4 percent
T-Mobile – 0.7 percent
US Cellular – 0.2 percent
Alltel – 0.2 percent
Boost – 0.1 percent
Top 15 U.S. regions receiving MMS:
Atlanta and suburbs
South Carolina
Phoenix area Texas
Houston Area
Las Vegas area
Eastern Ohio, Akron
South Indiana, Evansville
South Central CA, Santa Barbara
Central Indiana West LA, South Bay
West Riverside County
North Georgia, Metro Atlanta
Denver area
Inland empire, San Bernardino
Fresno area
About Mogreet
Founded in 2006, Mogreet is the leading mobile messaging platform for the delivery of
rich media to mobile devices. The company works with leading marketers in media,
retail, political marketing, consumer products, health care and real estate. Currently
supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers
globally. The company has raised $14.1 million in venture capital from Ascend Venture
Group, Black Diamond Ventures, Bryant Park Ventures and DFJ Frontier. Mogreet is
headquartered in Venice, California.
Xiaomeng Li earned her Bachelor of Arts, magna cum laude, with Honors in Mass Communication and Fine Arts at Wilson College, Chambersburg, PA. She is now a Master of Arts candidate for New Arts Journalism program at the School of the Art Institute of Chicago (SAIC). Born in Wuhan, China, Li came to the United States in 2007. Her passion lies in popular culture, cross-cultural communication, and the relationship between the Chinese government, mass media and the civil society. Li is also an aspiring photographer who likes portraiture and the traditional darkroom experience.