Pinterest is now the 3rd Most Popular Social Network
Pinterest is no longer invitation-only and it's benefits are already being professed by numerous writers and professionals. To balance out the tips, we thought it was time to throw some data your way to remind you why Pinterest is worth your time.
Pinterest Data from Experian Marketing Services:
· For the month of July 2012, Pinterest ranked as the 3rd most popular social network as measured by Experian Marketing Services’ Hitwise. Last month, Pinterest received 119 million visits compared to Twitter at 250 million and Facebook with 7.5 billion visits.
· Growth of market share plateaued in mid-2012 likely due to attrition of users that were trying the service based on mass media coverage (this is a pattern that we've seen with other popular social networks such as Facebook and Twitter). Growth of visits resumed this Summer and are likely to continue in light of the switch from "invitation only" to open access.
· Experian Marketing Service’s demographics reveal that Internet users between the age of 25-34 make up the largest age group for visitors to the site (28.3%), older users are also represented with ages 35-44 comprising 21.5% and ages 45-54 representing 18.3% of visitors. The site also skews Female (59%).
(DATA SOURCE: Experian Marketing Services delivers daily insights from the world’s largest sample of online consumer behavior.)
One interesting little fact there is that while the demographics still tend toward women, 59% is a big step toward evening out the balance. As recently as March 2012 (according to an infographic from Tamba on Mashable), it was reported that 72% of Pinterest users were women and only 28% were men.
How are you using the network? Are you at all?
Looking for more? Check back for more articles soon and also check out Pinterest for Business from Jess Loren and Ed Swiderski. I worked as the research assistant on the book and it has helped me to gain a pretty extensive understanding of why the network is pretty fantastic for businesses. The book will be released August 9th, 2012 by Que, an imprint of Pearson Publishing.