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American Airlines Twitter Apology Spree

american airlines

Browsing through my twitter feed today it seems that a key computer system for American Airlines isn't working, as the airline said on its Twitter account today. The reservation and booking tool known as Sabre is offline, and is the same system that tracks the weight and balance of the aircraft. photo (2)
Due to the issue it appears to have led to many, many delays, as well as many angry tweets. However, looking through the stream it would appear AA is doing all it can to ask people to be "patient" and apologizing over and over and over and over.....

To check out the stream visit their twitter profile here: https://twitter.com/AmericanAir

 

 

 

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Jess Loren is an energetic entrepreneur and start-up savant who specializes in the team-based execution of innovative ideas. The co-founder of Chicago social media marketing and business technology solutions company Kambio Group (acquired May 2013) & tech/pop culture events & blog SocialTechPop, Jess is not only a fluent expert in the present state of social media, but a visionary with an eye toward the future. In her projects, Jess combines the effects of cutting-edge technology with the connectivity of social media, and examines how they play a role in determining the next big thing. Jess has contributed across the industry, working with everyone from SMB's to Fortune 500 companies. Follow Jess on Twitter @MsJessLoren

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