Big Businesses: Facebook Apps over Focus Groups
The way business is continuing the evolve, the practice of the past are becoming archaic at a quickening... Read More »
The way business is continuing the evolve, the practice of the past are becoming archaic at a quickening... Read More »
Guest Blog Post by Best-Selling Author Steve Nicholls, who identifies the risks and explains the greatest risk of all is... Read More »
AD:60, a close-knit team of advertising, media and interactive experts based in Brooklyn, New York, looks into the... Read More »
If you’ve ever wondered whether Google or Facebook gets more media attention these days, HighBeam Reserch (www.highbeam.com) recently... Read More »
Spring time is here, and we at SocialTechPop firmly believe that now is the perfect time to crack... Read More »
After using Google Plus for a couple of months, I'm actually a big fan. But I have mixed... Read More »
Today was the long awaited iPhone 5 announcement, and the gathered masses anxiously awaited the introduction of the next Apple iPhone. The announcement was met with a mix of applause and disappointment, because instead of a step forward to the iPhone 5, it was a sidestep to improvement with the release of the iPhone 4S. Read More »
Facebook is constantly changing, much to the chagrin of its users. It’s a common topic to bash, but... Read More »
Millenials are the tech-savvy, increased use and familiarity with communications, media, and digital technologies generation, known as the almighty Generation Y. Not a day, an hour, a minute, or even a second goes by without seeing the evident mastermind of Millenial’s collaborative nature. It’s evident in such a wide range of scenarios, such as researching a tech issue or simply listening to music. Could it be that they came of age in the most connected time in history? Of course! Millennials are open to sharing information freely and extending a hand to others every chance they get. Read More »
Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between the daily life of a print journalist and the daily life of a radio show host. And there are many differences between radio hosts and TV producers. They really shouldn’t be treated the same. That’s why I’ve written a booklet called 50 Tips to Make You A Great Radio Guest and a similar piece for TV. Now I am compiling interview tips for working with print and online journalists (which in many cases can be the same thing). This will be the first of three articles, so stay tuned for the others over the next two weeks. Here are the first five tips: Be Responsive – In TV and radio, interview times are pre-arranged. However, print and online journalists typically have daily and weekly deadlines. When they call you, they need you right then! In many cases, journalists will reach out to several experts on a news item and then choose the one who is the better interview or whoever responded quickest (or a combination of the two). The more reliably you respond, the more likely they will call on you again. Read More »