Social Media has always been about forming connections, whether you’re representing a company, you’re a member of the press, or you’re just a social media minded individual. Now there is a new tool for gauging and expanding your social media influence: Klout. Users can connect their various networks (including FourSquare, LinkedIn, Google+, Facebook, Twitter, Wordpress, and Flickr to name a few) to come up with a number between 1-100 that evaluates their level of engagement and influence in the social media sphere. Home Run Inn Pizza is one of the companies on the site that uses it to expand their social media reach by participating in the Klout “perks” program, which allows for people to earn exclusive products and offers based on their influence. Read More »
Twitter, Facebook, Google+, and LinkedIn all offer unique advantages, but sorting through the differences and benefits can become difficult for small businesses unfamiliar with the social networking sphere. Eric Yaverbam (Associate Publisher and Co-Founder of social media online magazines FB & Business, Tweeting & Business, LI & Business, Big G & Business) agreed to answer a few question for SocialTechPop about how to choose which network to use and why they’re important. Read More »
Big news in the social media sphere today as Microsoft accidentally let the cat out of the bag on its new "social search" service Tulalip, thanks to some top-notch reporting by Fusible, vigilante hacking group Anonymous begins work on its own social media website, and the Women's World Cup breaks a Twitter record. Read More »
Facebook announced a new video chatting service with Skype on July 6, looking to compete with Google+'s highly-hyped Hangouts feature. Read More »
Newsflash people: daily deal sites like Groupon, LivingSocial, and Tippr are here to stay. Think of them as the first wave of the second generation of the social media tsunami. Fortunately for daily deal sites, many internet shoppers buy on impulse, not giving a second thought to picking up half price yoga lessons from Henry the Sherpa. Read More »
First Growth Venture Network, a program based in New York City for high potential, seed and early stage start-up tech entrepreneurs, is pleased to announce that the application process for its third vintage is now open. Read More »
Everyone likes to look at technology in terms of how it will change the future. But I want to go one step further and ask, "how would it change the past?" Even more, how would some of our favorite fairy tales be different had they been written during the golden age of technology? Would Sleeping Beauty really lay in wait? or would the prince simply have seen that her status had gone to 'sleep'? I do wonder.... Read More »
A new week brings another CCO appointment at Havas' Euro RSCG network. Jason Peterson takes the chief creative role at the agency's 250-person Chicago office, reporting to Ron Bess, who is CEO of that operation and president of overall North American operations. Read More »
Augme Technologies, Inc. announced the launch of a nationwide holiday marketing campaign for Constellation Wines U.S., a leading premium wine company, during the year’s busiest wine-buying season. Beginning November 14, 2010, free-standing inserts (FSIs) in newspapers reaching 38 million households nationwide will direct customers to an interactive experience via SMS keywords and QR codes (two-dimensional codes readable by smartphones). Retail establishments will also include these “mobile calls to action†via bottleneck hangers and case cards. Texting the key words “HOSTâ€, “WINEâ€, “CHEERS†or “PARTY†to 30333 or scanning the 2D barcode will direct consumers to a mobile site powered by the AD LIFETM platform. Read More »
Everyday, we as consumers, customers, business professionals, and technophiles try to best understand the ways to utilize social media to the best of its ability. At the same time, designers, developers and yes men corporations are working tirelessly to create the next big thing in order to make our lives easier. Trying to predict the future usually turns out funny (go here if you doubt me). Nonetheless, I came across a strong article from Dimbulb.net that catalogs some of the high points and important factors that will continue to help the social media world stay afloat. Read More »
t